Virile #61 – Flawed Print
Flawed Prints Program
In the last few years we have taken measures to be sustainable, but we have always had a problem that has never been solved: flawed prints. All Switch Magazine prints that have flaws such as printing errors or damaged covers can not be sold at the original price point, so the question arose: how can we avoid wasting all that paper and be sustainable despite the obvious defects?
The answer came after a few months and it seemed really brilliant: we have given value to the defects, in the name of sustainability. The flawed prints are thus inserted again in our e-commerce at very low prices, avoiding to unnecessarily throw paper away and making readers happy. The catch is that the flaws are as unnoticeable as they could be, a typo, a crease on the cover, a missing letter,…
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