by Brenda Aldrovandi The Olfactory Avant-Garde of Harold & Maude In an era defined by digital immediacy and visual saturation, a silent rebellion is stirring within the olfactory realm. Harold & Maude does not merely launch a collection of fragrances; it instigates a neoclassical dialogue with modernity, challenging the flat linearity of contemporary scents. Born in 2023 from the vision…
by Micaela Morganelli Param Sara, where Eastern spirituality meets the avant-garde of contemporary perfumery There are brands that follow trends, and there are brands that follow intuition. Param Sara belongs to the latter — a house where fragrance becomes philosophy, and perfume transforms into a spiritual act. Born from the meeting of Eastern heritage and modern sensibility, Param Sara proposes…
by Micaela Morganelli Inside the World of Gianluca Gariboldi There are people who collect objects, and people who collect memories. Gianluca Gariboldi collects something far more elusive: invisible traces of life. He is a perfumer by calling, a pharmacist by education, and a poet of matter—never by declaration, only by necessity. His story does not begin in a laboratory surrounded…
by Micaela Morganelli Rundholz translates its expressive fashion language into perfumes that capture the essence of time. There are fashion brands that create clothes, and there are those that create worlds. Rundholz belongs firmly to the latter. Founded in 1993 by Lenka and Carsten Rundholz, the German label has long been synonymous with an avant-garde vision rooted in art, architecture,…
by Micaela Morganelli House of Rocem rivoluziona la cosmesi biologica Made in Italy, celebrando ogni incarnato con prodotti naturali e sostenibili Nel panorama della cosmesi naturale e biologica, House of Rocem emerge per un approccio autentico e inclusivo, capace di celebrare la bellezza in tutte le sue forme. Nato dall’idea di Elizabeth Oladele, il brand italiano unisce innovazione, sostenibilità e…
When Perfume Becomes a Manifesto of Eccentricity by Micaela Morganelli There are perfumes that please, perfumes that seduce, and then there are those that provoke. Les Folies du Parfum belongs to the latter — a maison that transforms eccentricity into art and personality into scent. Born under the creative direction of Maison Esthétique Group, it stands where imagination, heritage, and…
by Micaela Morganelli In the crowded landscape of niche perfumery, a new voice is emerging from Seoul with a philosophy that feels at once rooted in tradition and unafraid of innovation. Founded in 2025, INSENF is not just a perfume house but a statement of intent: to bridge Korean craftsmanship with global scent culture, and to reinterpret the ordinary moments…
Un approccio tailor-made e olistico per una boutique che si rivela essenza della bellezza e della salute: Clinic Boutique apre a Milano By Maria Bellotto Serietà ed etica professionale, un team di specialisti e tecnologie hi-tech: apre a Milano Clinic Boutique, il primo Centro Medico specializzato in Medicina Estetica Rigenerativa. Un centro polispecialistico e diagnostico che offre percorsi altamente specializzati…
by Cristina Camporese Il brand dell’azienda fiorentina Ludovico Martelli rinnova la gamma, con due nuove varianti del celebre dry shampoo, Tropical e Floral Un ampliamento di gamma per la linea di shampoo dry: Batist propone infatti due nuove referenze profumate, Batist dry shampoo Tropical e Batist dry shampoo Floral. Alternativa al classico lavaggio per un refresh al volo, il dry…
by Maria Bellotto Il nuovo detergente biologico per pelli acneiche di BeC che da 40 anni è un punto di riferimento per la cosmeceutica made in Italy che rispetta la pelle e l’ambiente. BeC storico brand di Forlì fondato nel 1982 da Elda Bedetti e Bruno Coliva, da oltre quarant’anni si dedica alla formulazione e produzione di prodotti ed integratori…